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Author Archives: kramereric
Bre.ad: Key Ingredient or Tasteless Promo?
When it comes to shortening URLs, bit.ly has been my weapon of choice for conserving characters, tracking analytics, and general organization. However, there is an appetizing startup looking to help you chef-up some additional flavor. Currently in private beta, Bre.ad … Continue reading
Posted in Emerging Tech, Predictions
Tagged Bre.ad, Eric Kramer, innovation, interstitial, startup, URL Shortener
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7 Deadly Sins of Sentiment Analysis
When it comes to monitoring and measuring social media there are plenty of tools to choose from ranging from the entirely free to the incredibly pricey. Generally, you will get what you pay for on the lower end of the … Continue reading
+0.02 on Google +1
When it comes to social, Google has failed to successfully execute. As captivating as Wave initially sounded, it turned out to be nothing more than a learning experience. Many feel the premature timing may have prevented it from living up … Continue reading
Posted in Emerging Tech, Predictions
Tagged "Like", Eric Kramer, Execution, Google +1, Google Circles, Social Search
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REPUTATIONology
The emergence of the internet may have given anyone in the world a unique voice, but it is the recent proliferation of social graphs that have given these voices both credibility and real-time reach. The once fragmented shouting match of … Continue reading
Posted in Reputation Management
Tagged Eric Kramer, Reputation, Reputation Management
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Social Commerce is the NEXT BIG THING.
via Paul Marsden at SocialCommerceToday Social Commerce along with Social Search and Social Mobile are 3 of my big investment buckets (I invested in Aardvark, Milo.com in 2 of those categories). There’s an epic Wired UK cover story on Social … Continue reading
Making the Most of Your Data
Dear Corporate Baby Boomers: crank-up your hearing aids and accept social technologies or get out of the way. Actionable insights are just waiting to be mined in these increasingly vocal conversations. There’s no more hiding and running away will only … Continue reading
Social Media Monitoring: 6 Critical Questions to Address
As social media continues to evolve exponentially, keeping track of it even at a personal level becomes a difficult task. You can imagine how much more involved this can be for an entire company or brand to make sense of … Continue reading
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