Category Archives: Social Media Monitoring

Social Media Monitoring: Return On Ignorance

Posted on January 7, 2012 by kramereric

Gary Vay*ner*chuck recently declared that there is “no such thing as social media”. Did he just say this to get a rise out of people? Probably, but his point is well taken. I’d take this a different direction and make … Continue reading →

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Review: “Social Media Analytics” by Marshall Sponder

Posted on August 16, 2011 by kramereric

Marshall Sponder is a passionate thought leader who consistently asks the right questions and never holds back his views for anyone. Having been an avid reader of WebMetricsGuru.com for years, I highly value Marshall’s opinion and proven expertise in the … Continue reading →

Posted in Emerging Tech, Social Media Monitoring | Tagged , , , , , , | 1 Comment

7 Deadly Sins of Sentiment Analysis

Posted on May 10, 2011 by kramereric

When it comes to monitoring and measuring social media there are plenty of tools to choose from ranging from the entirely free to the incredibly pricey. Generally, you will get what you pay for on the lower end of the … Continue reading →

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Making the Most of Your Data

Posted on January 5, 2011 by kramereric

Dear Corporate Baby Boomers: crank-up your hearing aids and accept social technologies or get out of the way. Actionable insights are just waiting to be mined in these increasingly vocal conversations. There’s no more hiding and running away will only … Continue reading →

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Social Media Monitoring: 6 Critical Questions to Address

Posted on December 10, 2010 by kramereric

As social media continues to evolve exponentially, keeping track of it even at a personal level becomes a difficult task. You can imagine how much more involved this can be for an entire company or brand to make sense of … Continue reading →

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