When it comes to shortening URLs, bit.ly has been my weapon of choice for conserving characters, tracking analytics, and general organization. However, there is an appetizing startup looking to help you chef-up some additional flavor. Currently in private beta, Bre.ad gives shortened URLs five seconds of personalized promo before taking you to the final destination (ex: http://bre.ad/0ccfyw). Although yet to be released publicly, there has already been plenty of debate over its value proposition. An undoubtedly clever execution, but is this the reincarnation of the pop-up ad masquerading as self-expression? Let’s explore this in greater detail… Continue reading
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