Tag Archives: Actionable Insights

7 Deadly Sins of Sentiment Analysis

When it comes to monitoring and measuring social media there are plenty of tools to choose from ranging from the entirely free to the incredibly pricey. Generally, you will get what you pay for on the lower end of the … Continue reading

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Making the Most of Your Data

Dear Corporate Baby Boomers: crank-up your hearing aids and accept social technologies or get out of the way. Actionable insights are just waiting to be mined in these increasingly vocal conversations. There‚Äôs no more hiding and running away will only … Continue reading

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Social Media Monitoring: 6 Critical Questions to Address

As social media continues to evolve exponentially, keeping track of it even at a personal level becomes a difficult task. You can imagine how much more involved this can be for an entire company or brand to make sense of … Continue reading

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