Tag Archives: Social Media ROI

Social Media Monitoring: Return On Ignorance

Gary Vay*ner*chuck recently declared that there is “no such thing as social media”. Did he just say this to get a rise out of people? Probably, but his point is well taken. I’d take this a different direction and make … Continue reading

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Social Media Monitoring: 6 Critical Questions to Address

As social media continues to evolve exponentially, keeping track of it even at a personal level becomes a difficult task. You can imagine how much more involved this can be for an entire company or brand to make sense of … Continue reading

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